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The Bright Start Program for Pregnant Participants

Bright Start

The Bright Start® program is a focused collaboration designed to improve prenatal care for pregnant Participants by promoting healthy behaviors and controlling risk factors during pregnancy, with the ultimate outcome of our Participants delivering healthy, full-term infants who will have a bright start in their new life.

Program goals

  • Early identification of pregnant Participants.
  • Early and continual intervention throughout pregnancy.
  • Facilitate access to needed services and resources, such as:
    • Dental screenings.
    • Behavioral health screenings.
  • Build collaborative relationships with community-based agencies that specialize in services for maternal-child health.
  • Provision of programs designed to encourage Participants to seek care and follow prenatal protocol. 

Service Coordinators play a hands-on role, as necessary, in coordinating and facilitating care with the Participants’ physicians and home health care agencies. They also outreach to ensure Participant follow-up with medical appointments, identify potential barriers to getting care, and encourage appropriate prenatal behavior.

Participants enrolled in the Bright Start program receive a variety of interventions depending upon the assessed risk of their pregnancy.

  • Low-risk Participants receive educational material about pregnancy, preparing for delivery, and how to access a Service Coordinator for any questions or issues.
  • Low-risk Participants also receive an outreach call after delivery to complete a postpartum survey. 
  • High-risk Participants receive case management interventions by a case manager.

For more information or to refer Participants to the Bright Start program, call 1-800-521-6867.